Take a look at the info graphic below ( “The Illusion of Choice,” from the blog Frugal Dad, and later published as “An Upworthy Guide to Media Consolidation or The Real Reason They Still Play ‘Mrs. Robinson’ On The Radio”) and consider what it means for independent artists.
Six media giants control 90 percent of what we read, watch and listen to: GE, News Corp, Disney, Viacom, Time Warner and CBS. It is from 2011, but–spoiler alert–things aren’t getting any better.
Apparently, for some reason, 80 percent of all radio playlists in the U.S. match. That means that no matter how critically acclaimed or how legendary and successful, regional and independent voices are locked out and silenced–with all the financial implications that come with it.
On the other hand, it is great news for all you Katy Perry, Justin Timberlake, Chris Brown and Florida Georgia Line fans out there. Especially if you are driving cross country.